Trade show booth activation. The booth goes to the aisle.

At a trade show, every booth competes for the same visitor. Autógrafo Móvel takes the activation off the counter: the promoter walks the aisle, starts the conversation with a pen and the visitor leaves with a brand video on their phone.

T3i promoter holding the portable screen while the visitor handwrites a message
the conversation starts with the pen

The problem with a static booth

An activation stuck in the booth depends on the visitor deciding to come in. With the portable screen, the team approaches people in the aisle, in the food court, on the way out of a talk. The experience takes about thirty seconds, time that fits between one trade show appointment and the next.

From the aisle to the booth

The video is the reason for the conversation to start. While the guest writes, the promoter is already talking about the brand, and everyone around sees the message being born. The approach can end at the booth, where the sales team takes over.

Prompts for trade shows and conferences

  • "What did you come to the show for?"
  • "One word for the future of the industry"
  • "The best insight of the day was..."
  • A question about the product the brand is launching.

At conferences

Conferences have short breaks and an audience moving between rooms. The activation happens in the hall, with no setup, and the video carries the identity of the event or of the session sponsor.

Looking for more booth ideas? The T3i case portfolio brings together games, photography, artificial intelligence and personalized giveaways.

faq

Before you ask for a quote.

Does it also work inside the booth?

Yes. The promoter can approach people in the aisle and finish at the booth, or work only inside it.

Does it need setup?

No. It is a portable screen, a pen and a T3i promoter.

Does the video carry the exhibitor's brand?

Yes. Signature, frame and on-screen prompt belong to the campaign.

see also
T3i Experience
who makes it

Not a standalone piece. A T3i solution.

Autógrafo Móvel is part of the technology-driven event activations by T3i Experience, which designs and operates experiences with artificial intelligence, robotics, photography, music and gamification for brands. Hire one, and you talk to the team that builds them all.

Put the pen in your audience's hand.

T3i brings the screen, customizes the video with the brand identity and runs the approach, capture and delivery throughout the event.

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