Road race activation. The runner's phrase, in the air.

At the finish line, the runner is at the peak of the race: tired, happy and phone in hand. It is when they most want to record the moment. Autógrafo Móvel delivers that record with their own handwriting and the sponsor's brand along with it.

i ♥ running

Why it works at a race

Everyone takes the finish line photo. What is missing is the phrase: why the person ran, who the race was for, what they felt in the last kilometer. The runner writes it by hand on a portable screen and, seconds later, gets a video in which the message is drawn in the air, right in front of them.

Since the screen is in the promoter's hands, there is no need to build a booth in the arena. The team walks around where the runners are.

Where to place it at the race

  • Finish and recovery area, at the most emotional moment.
  • Race kit pickup, with the prompt focused on the goal: "what is your goal tomorrow?".
  • Sponsor area, to bring people closer to the brand.

Prompts that work on the screen

The prompt written on the screen sets the tone of the video. Some examples:

  • "Why do you run?"
  • "This race was for..."
  • "My next challenge is..."
  • "I ♥ running", the same one from the activation already run at a race.

What the sponsor takes away

The brand signature, the frame and the pen colors go into every video. Every runner who posts takes the brand along, in vertical format, ready for stories. See the activation at a race in the case published by T3i Experience.

faq

Before you ask for a quote.

Does it need a booth in the arena?

No. The screen is portable and in the promoter's hands, and the promoter goes to the runners.

How much time does the runner spend?

About thirty seconds, from pen to video.

Does the sponsor's brand appear in the video?

Yes. Signature, frame, pen colors and the on-screen prompt are set by the campaign.

see also
T3i Experience
who makes it

Not a standalone piece. A T3i solution.

Autógrafo Móvel is part of the technology-driven event activations by T3i Experience, which designs and operates experiences with artificial intelligence, robotics, photography, music and gamification for brands. Hire one, and you talk to the team that builds them all.

Put the pen in your audience's hand.

T3i brings the screen, customizes the video with the brand identity and runs the approach, capture and delivery throughout the event.

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