Event activation: a handwritten message that becomes a video

Your audience's handwriting, floating in the video.

A screen in the promoter's hand. A pen in the guest's hand. The rest becomes content.

Guests handwrite a message and get on their phone, right there, a video in which their own handwriting is drawn in the air, stroke by stroke. No booth, no setup: the activation walks around the event and goes wherever people are.

the video she took home
what it is

A booth waits for the audience to come. This one goes to them.

Autógrafo Móvel is a portable screen, a colored pen and a trained promoter. It works at a race finish line, in a trade show aisle, on a festival ground. Wherever people are standing or passing by, the team approaches them and the experience happens right there, on foot. It works like a digital signature wall, except every signature becomes a video the guest takes home on their phone.

Guest handwriting a message on the Autógrafo Móvel portable screen, held by the T3i promoter
at the race finish line
how it works

Three steps. Thirty seconds.

The most analog gesture there is, writing by hand, with an instant digital delivery. The guest only writes. The team handles the rest.

1

The promoter approaches.

Explains it in one sentence and hands over the pen. No long sign-up, no complicated instructions first.

2

The guest writes.

An autograph, a phrase, the name of someone they love, the reason they are there. The handwriting is theirs, and that is what makes the piece theirs.

3

The video arrives on the phone.

Still at the event, with the handwriting floating in the air and the brand along with it. No "I'll send it tomorrow".

on the spot

Pen in hand, screen in front.

The promoter holds the screen at the right height and the guest writes standing up, no table, no counter. Everyone around sees the message being born and wants to be next.

T3i promoter holding the screen while the guest writes with a colored pen
i ♥ running
seconds later

The handwriting appears in the air.

The video shows the guest from the front, and the message is drawn in space at the pace it was written. That is the moment that brings the smile, and the smile is recorded.

ready for stories
why it spreads

Nobody revisits a signature wall. A video gets sent to the family.

The video is born in story format, with the brand along and a message only that person would write. That is why it leaves the event on its own, without anyone asking.

format

Vertical, ready to post.

It comes out the way social media asks for it. No cropping, no editing, no post-production.

authorship

The handwriting is the signature.

Every video is unique because every handwriting is unique. No two are alike.

delivery

On the spot, on the phone.

The guest leaves with the content in hand, still feeling the moment.

the brand in the video

The message belongs to the guest. The frame belongs to you.

Setting, signature, pen colors and the prompt written on the screen are defined by the campaign. The guest fills in the middle, and the rest of the video keeps speaking for the brand.

Brand signature in the video Pen colors On-screen question or prompt Frame and graphics Video soundtrack Animation length Delivery format
Where it works well
Races and sports events Trade shows and conferences Conventions Launches Festivals Point-of-sale activations
where to use it

Every event calls for a different question.

The mechanic is the same. What changes is the prompt written on the screen, where the promoter walks around and what the brand wants the video to say.

faq

What people usually ask first.

What is Autógrafo Móvel?

An event activation created and operated by T3i Experience. Guests handwrite a message on a portable screen and get on their phone a video in which their own handwriting is drawn in the air.

Does it need a booth?

No. The screen is in the promoter's hands, and the promoter goes wherever the audience is. If the event has a booth, the activation also works inside it and helps bring people closer.

How long does it take per guest?

About thirty seconds, from pen to video.

How does the guest receive the video?

On their own phone, still at the event, in vertical format and ready to post.

Does the brand appear in the video?

Yes. Signature, frame, pen colors, on-screen prompt and soundtrack are set by the campaign.

Who runs the activation?

The T3i team, from start to finish: approaching guests, capturing the handwriting, building and sending the video. The brand does not need to assign anyone to it.

Is there a published case?

Yes. The video autograph case shows the activation at a race, and the T3i case portfolio brings together the other activations.

Where does T3i operate?

In Brazil and abroad. Quotes start on WhatsApp.

T3i Experience
who makes it

Not a standalone piece. A T3i solution.

Autógrafo Móvel is part of the technology-driven event activations by T3i Experience, which designs and operates experiences with artificial intelligence, robotics, photography, music and gamification for brands. Hire one, and you talk to the team that builds them all.

Put the pen in your audience's hand.

T3i brings the screen, customizes the video with the brand identity and runs the approach, capture and delivery throughout the event.

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